The colors The Lumber Exchange uses, how to weight them, and how to keep amber from running away from us.
Palette
Bark · Paper · Amber. Plus two quiet supporters.
The system is built on three primary colors — Bark (near-black), Paper (warm off-white), and Amber (lumberjack gold, our hero accent). Stone and River are secondary supporters used for warmth and quiet variety. Click any value to copy it.
Weighting
A rough rule. Sixty, thirty, eight, two.
Paper dominates: it’s the canvas. Bark is ink and structure. Amber draws the eye to one thing at a time — never used for entire fields of color. Stone and River are seasoning.
60%
Paper
The canvas. Every page starts here.
30%
Bark
Ink and structure. Type, navigation, dark plates.
8%
Amber
The hero accent. One thing at a time, never fields.
2%
Stone & River
Seasoning. Texture, secondary accents.
Primary
The three you’ll use every day.
primary
Bark
HEX
RGB
14, 14, 13
CMYK
0, 0, 7, 95
VAR
Type, primary backgrounds. Use as the ink against paper.
primary
Paper
HEX
RGB
248, 246, 241
CMYK
0, 1, 3, 3
VAR
Page surface. Warm off-white that reads as paper, not screen-white.
primary
Amber
HEX
RGB
240, 168, 56
CMYK
0, 30, 77, 6
VAR
The hero accent. Axe gold. Use sparingly — links, key UI, highlights.
Secondary
Used in service of the primary three.
secondary
Stone
HEX
RGB
200, 192, 176
CMYK
0, 4, 12, 22
VAR
Warm neutral for dividers, secondary surfaces, photo overlays.
secondary
River
HEX
RGB
144, 208, 208
CMYK
31, 0, 0, 18
VAR
Soft teal for quiet accents — chips, illustrations, never primary.
secondary
Amber Deep
HEX
RGB
168, 112, 40
VAR
Hover state for amber links, deep texture in illustration.