Downloads
Assets
The brand library, packaged for download. Every mark, every photograph, every reference document the brand team has produced — bundled by category and ready to grab.
How this page works
Grab what you need. Then ship.
Each bundle below is a ZIP of web-ready files in the format most useful for digital and standard print work. For print-production source files — AI, INDD, layered PSDs, RAW photography — contact the brand team directly. We keep those out of the public download surface because they’re too easily mis-used at small scale.
If you can’t find what you’re looking for, ask. The library will keep growing — new commissions, new photography, new application studies — and the bundles here will be updated as they ship.
Logo system
Marks, illustrations, and shorthand.
Bundle
Marks bundle
Wordmark (5 color treatments), Brand Icon (5 color treatments), and the Axe (2 variations). The everyday logo system, packaged as PNGs ready for digital and most print applications.
Download ZIP ↓
Bundle
Illustrative mark
The four founding woodcut compositions — the brand’s primary visual identity. For large-format signage, hospitality print, packaging, and any moment where the brand earns the canvas.
Download ZIP ↓
Bundle
Small variations
Eighteen small-form icon adaptations for UI chrome, favicons, stickers, embroidery, embossing, and member-card faces.
Download ZIP ↓
Photography
Spaces, in use.
Heritage library
Three collections that can’t be faked.
Bundle
Heritage · Newsprint
The Sawyer County Museum newsprint library — 34 high-resolution scans of historical print pages. Used for textural backgrounds, archival mailers, and the halftone detail crops featured on the site.
Download ZIP ↓
Bundle
Heritage · Artifacts
Twenty-three solo-on-canvas museum studies of historical objects, tools, signs, and ephemera. Shot independently for the brand library.
Download ZIP ↓
Bundle
Heritage · Map
Sixteen angles of the hand-drawn Sawyer County map, photographed from multiple positions to honor its texture and pencil work.
Download ZIP ↓
Mockups
Brand in the wild.
Documents
Read the source.
- 5.7 MB Download ↓
Brand narrative (PDF)
The 37-page brand architecture document — aspiration, motives, purpose, values, social archetype, brand character, value to others.
- 3.4 KB Download ↓
Design tokens (JSON)
W3C-format design token export — color, typography, sizing, radius. For Figma plugins, app integrations, and design-tool ingestion.
Fonts
Hoefler & Co.
Decimal and Tungsten are licensed to The Lumber Exchange. The fonts themselves are not redistributed from this page — the brand team will provide the licensed kit on request. Designers without the kit should request access through Carson.
Source files
Need the .ai, .indd, or RAW?
Layered Illustrator and InDesign source files, plus full-resolution RAW photography, live in the brand drive and are available on request. Contact the brand team for access — they’re not stored on this public site because they’re too easily misused at small scale, and because some of them carry licensing terms specific to particular vendors.